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Drink Responsibly.
Drive Responsibly. Over the course of two decades, America’s restaurant and tavern owners have worked hand in hand with safety advocates to reduce the very real problem of dangerous drunk driving. Today, responsible adult drivers know that if they are not able to drive safely — for any reason — they should not get behind the wheel. Past MADD president Katherine Prescott said it best when she told The New York Times the drunk driving problem may have been reduced to “a hard core of alcoholics who do not respond to public appeal.” But despite the fact that most responsible adults believe that it is perfectly acceptable to go out to dinner, order a beer, a glass of wine, or a cocktail, and drive home safely, many would be afraid to say so out loud for fear of being thought “politically incorrect.” In recent years, anti-alcohol organizations have twisted the wise counsel “Don’t drive drunk” into the similar-sounding but entirely different message —”Don’t drink and drive” — in an effort to change the behavior of the millions of Americans who drink responsibly before driving each year. The American Beverage Institute is seeking to correct that prohibitive and misguided phrase with a new and concise message: “Drink Responsibly. Drive Responsibly.” The “Drink Responsibly. Drive Responsibly.” message celebrates our right to meet our friends and family at a restaurant, in a tavern or at a friend’s house and put our glasses together for the good things in life — while remembering to practice personal responsibility. Promoting responsible drinking — and responsible driving — is a goal that the restaurant and adult beverage industries share with traffic safety groups. It is the common ground that has led to the reduction in genuine alcohol-related traffic fatalities over the years. Join us in our campaign against drunk driving and in support of Americans who drink responsibly and drive responsibly. |
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1775 Pennsylvania Ave Suite 1200 | NW Washington DC 20006 | Tel: 202.463.7110 | E-mail | |
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